We live in the era where online presence of our business is compulsory if we want to survive, the door to door marketing compete and grow but due to internet revolution, just having a great app or website doesn't guarantee success. The most important part is how to target and reach to your desired audience? Some traditional software sales and marketing pros share their suggestions for how you can improve your chances of making an online sale. Another way is Software–whether sold as a service (SaaS), but due to current growth rate and competition, SaaS and cloud-based business application services alone would reached $32.2 billion to $143.7 billion in sales from 2016 to 2022(according to Gartner prediction). Since we all know it is almost impossible to study and understand everything search engines or other platforms do in order to rank or list your business among top but after some research, study and understanding of some algorithms and updates regarding search engines and other search platforms we can share few tips to grow your business in current market.
1. Proper User and Search Engine friendly website
The first and basic thing is to create a user friendly website that is eye catching and easy to use for any kind of end user try to keep it light weight and fast and adding some features like multi lingual especially for those areas where you want to grow. Make sure to follow SEO guidelines for the search engine you want to rank on as this is one of most important and crucial step so you can take some help from some expertise. When talking about search engines make sure to use every platform you can reach, post articles related to your products, try guest postings, business listings, web 2.0, use video search engines i.e. YouTube. Use different tools for advertisement tools which are provided by every search engine and it is best and easy way to reach to your audience, a little expensive but there are always organic ways available.
2. Use a reliable hosting or hosting partner.
Another major task is hosting of website and choosing the best, robust and fast server for building and maintaining your infrastructure. Therefor choosing a hosting provider is another important step. Madtechnologies.co, a provider of dedicated, managed and all types of hosting services. If you are using server based hosting make sure that server is fast, safe and robust but cloud hosting is consider as best practice for this purpose till yet. As you can do all your testing and development in their data center and then deploy into production and even if in production you can scale your infrastructure without worrying of maintenance.
3. User Experience
It takes years to build a reputation but days to destroy it. So before doing anything make sure to experience it as a user here are few tips by our marketing expert, for better user experience.
- What makes us different? The world demands change, and keeping this in mind what should we do that makes us or our product different from others and give users reason to trust you and choose you.
- Testing of product/software. Create a hype, give some offers, see your competitors what they are doing, try different campaigns to get feedback before investing too many resources into the development of your site or product analyze the results this will save your cost, effort, time and helps you see and fix your errors.
- Offer a free trial or free models. If you are a small or even a new company in order to get you should offer a free trial period or freemium versions of your software–free access to basic features it will help a lot in as it will break the barriers of trust between you and your user so people will be more willing to try your product. Prepare free mockups if a user asks for it and try to keep yourself connected with users in every possible way.
- Videos or Graphical Promotion. Graphics and animation is great for a simple product description, it can make your product or service more attractive while videos of employees, partners and users creates a human to human interface which will help a lot in promotion as it will be easy to understand and can increase trust of other humans. Make sure the video is not so long generally a minute or two is more than enough
- Offer a money-back guarantee. Trust your product yourself more than the user and this trust can be shown by money back guarantee. It has been proven that a trusted and well-presented money back guarantee can actually increase sales by up to 40 percent.
- 24/7 customer support. Include a phone number, in addition to an email address, on your Website and even a chat bot and letting audience know they can contact us any time of day or night goes a long away in developing trust with your potential customers.
4. The Power of Social Media
Social media is the biggest platform for promotion of your business, it is the modern way of advertising, we have hundreds of platforms for advertisement of our products and most of our audience is available there and it is handy to reach them using proper tools and resources we can easily engage people there moreover it adds one to one relation between you and your customers. We can use social media influencers for our promotions and reviews of our customers but keep in mind every review matters so try to give your 100% while dealing with customers, this will increase trust level up to 75%.
5. Search forums, web 2.0, webinars
To be very honest it is not possible to be active everywhere but I will suggest give a visit to every forum and select 3-4 forums of your choice according to your niche and stay active. Add values to the people post by commenting. Forums are great because people looking to buy products often go there to ask questions and by responding back to them with honest, personalized feedback your customer and user relationship will be increased in a very good way. By arranging different webinars you can always promote your products and it is another good way of engaging you to your audience.
Conclusion
The world has provide us thousands of ways to interact with any person across the globe when you are starting any journey make sure you have a “NEVER GIVE UP” attitude. People made names and brands when there was even almost no way for advertisement as compare to today. But if we’re talking about today’s world, make sure your client or user has more power over you a few bad reviews online can decrease your sales and create trust issues for the new audience.